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On 18, Dec 2015 | No Comments | In | By synergyseeker

Nissan Passion Genome

Everyone has passions. They make us who we are. This idea was brought to life, by connecting millions of Passion nodes based on analyzing Facebook data, in an immersive  and interactive web based experience. Working with the team at Tool of North America, I focussed on developing the AI  that integrated with Facebook’s API; analyzing a vast amount of data at high-speed to derive not only your passions, but passions you share with your friends. This creates connections with your social network to explore  how your passions are connected to the world in the larger world genome.

“Our passions are what make us who we are. They add purpose, perspective and joy to our lives, they bring us closer to our friends and relatives and they spark connections between perfect strangers. To release the power of our passions and demonstrate how shared interests bring people together – and to promote the all-new 2014 Versa Note – Nissan is launching an interactive and shareable social media experience known as the Passion Genome.

See more at: http://lbbonline.com/news/tbwa-la-for-nissan-passion-genome/#sthash.o4DqL2eI.dpuf

Visit the site: http://www.nissanusa.com/passiongenome/

Mashable Article: http://mashable.com/2013/12/02/passion-genome-lil-bub/

Media Bistro: https://www.mediabistro.com/agencyspy/tbwa-tool-craft-passion-genome-campaign-extension-for-]

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